NEW YORK – SEEEN plc (AIM: SEEN), a global media and technology platform specializing in AI-driven video commerce and interactivity tools, has forged a partnership with US Club Lacrosse (USCL) to enhance the latter’s video on-demand services. The collaboration aims to boost revenues for USCL by leveraging SEEEN’s Key Video Moments and Shoppable Video Prompts technology.
USCL, a central hub for the lacrosse community with over 10 million annual website views, will integrate SEEEN’s technology into its online offering at usclublax.tv. This platform will aggregate top matches, highlights, and interviews, providing a streamlined experience for users to access lacrosse content. The technology allows USCL to deepen viewer engagement, promote player profiles, and increase participation in tournaments while boosting merchandise sales.
The new on-demand video service is designed to deliver an enhanced viewing experience, enabling fans to quickly find and enjoy lacrosse content. Moreover, the partnership is set to provide USCL with valuable data on content performance, aiding in the optimization of merchandising and advertising strategies.
SEEEN’s CEO, Adrian Hargrave, expressed enthusiasm about the partnership, highlighting the potential for increased community engagement and revenue generation for US Club Lacrosse. Hargrave emphasized the benefits of the Key Video Moments technology in making lacrosse matches and related content more accessible.
Denis Noonan, CEO of USCL, praised the collaboration with SEEEN as a critical step in advancing USCL’s development. Noonan underscored the growing demand for video content among fans and the opportunity to monetize content more effectively than on social platforms. The partnership also opens doors for future developments, such as direct video contributions from fans and athletes.
The alliance between SEEEN and USCL reflects a growing trend of sports organizations turning to advanced technologies to enhance fan experiences and commercial opportunities. As the partnership unfolds, both entities anticipate a positive impact on the lacrosse community and their respective growth trajectories. This news is based on a press release statement from SEEEN plc.
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