Ariana Grande, Zendaya. Getty Images(2)
The 2025 Golden Globe winners will take home more than just a coveted trophy. trophy.
Brooke Jaffe of Penske Media gave Us Weekly an exclusive sneak peek inside this year’s winners’ gift bags, revealing what the lucky actors and actresses can expect to walk away with after the January 5 awards show.
Curated by Robb Report editors, the terracotta suede Atlas Bespoke totes carry a whopping $1 million worth of experiences and opportunities for the stars to enjoy. “It’s access to some of the most incredible designers, brands, experts and places in the world,” Jaffe told Us. “You basically choose your own adventure. You look at this booklet, and you decide, ‘I want to do this,’ or ‘I want to experience this,’ and then, if it’s not for you, you don’t have to do it.”
Committed to eliminating unnecessary waste, the gift bags will not feature any products — a stark contrast to most complimentary award show gift bags. “We pride ourselves on the fact that we’re giving this host incredible experiences, and you can believe that they will be kind of best in class all around.”
While Jaffe couldn’t reveal the exact experiences winners will have the opportunity to choose from, she did share that the gift bags include “trips” and “itineraries.”
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Along with the luxurious bag, winners and presenters will also be gifted with a matching Atlas Bespoke passport case.
In previous years, the Golden Globes have gifted their winners similar prizes but at much less value. “This year, the redeemable experiences have doubled in value. You’re looking at a value of over a million dollars worth of redeemable experiences,” Jaffe explained. “The team at Robb Report has been building this bag since the show ended last year. This has been in creation for almost a year, with a lot of love and care and a lot of standards for excellence that’s pretty unparalleled.”
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Jaffe told Us she’s most excited for Zendaya, Ariana Grande, Selena Gomez and Harrison Ford to get the bags — if they win their respective categories, of course.
With reporting by Amanda Williams
